Internet Marketing

I’ve been involved in internet marketing for a while now, and I must say I do enjoy it, but it can very challenging. Let’s look at some stats:

- 10,000,000 new, static pages are being added each day!
- The number of internet users have gone from 16 million in 1995, to 1,802 million at the end of 2009.
- The latter equates to 26% of the world’s population.

And this growth is only continuing – check out this graph:

Here’s another statistic: the number of people who searched in Google (global) for the term ‘home business’ in April 2010 alone was 4,090,000. And this is just one home business related term…(In actual fact this number is likely to be under-represented as the Google tool displaying this data usually under-reports searches.)

With growing redundancies, business failures, bankruptcies, rising costs and taxes, many people are being forced to think outside the box and quite simply find new ways of making income.’

Traditionally the ways in which to make money were these: a job, bricks and mortar business, stocks and shares, real estate / property, or sole trader self-employment. But now more and more people are turning to the internet for ways to increase income.

It seems the old paradigm of ‘get good grades, get a job, stay there for 40 years, then get a comfortable retirement for a short time’ is no longer working. Even the pension pot has dwindled. We are moving in to self-sufficiency where we can no longer count on the security that once people took for granted. Paul Zane Pilzer, Nobel Prize Winning Economist and Author and advisor to two US Presidents, has said:

“In today’s world, working for yourself is actually the safer route, and working for a corporation has become the riskier propositions.”

But with the internet there is a learning curve. It is a minefield of information and overwhelm is a common experience, even for experienced users, due to new opportunities, tools and techniques constantly arriving in our inbox, invites to this, and special offers for that. It can frankly seem very daunting as to how to make the internet work for you.

So in this blog I have some resources and tips for internet marketing, and do feel free to add a question below – if I can help, I will do my best!

*** I am available to offer small businesses internet marketing advice for a one-off fee. Please Skype in the first instance or contact me via this Blog. What I offer is an agreed strategy for increasing traffic to your website through social media marketing, article and video marketing and more. ***

(Search for ‘soul plan readings’ and ‘Amega UK’ and you should see one or two of my sites, incl. this one on page 1 of Google. Why they are not no 1 spot is down to domain names, but page 1 brings constant leads and clients).